Plate 13. Jules Chéret. "Saxoléine Pétrole de Sureté . . ." From Maîtres de l'Affiche (Masters of the Poster).
Paris: Imprimerie Chaix, 1895-1900. 11 x 7 3/4. Chromolithograph. With Imprimerie Chaix blind stamp. Very good condition.
From 1895 to November 1900 two hundred and fifty six color lithographic plates were issued under the guidance of Jules Chéret, the father of poster art. In all ninety seven artists contributed to this series. Four prints were sent to subscribers every month. These prints were never issued in book from but binding was an option that was offered for a full year’s subscription. These images are the quintessential representation of the Belle Époque era. Advertisements for food, theater, and wine are fantastically illustrated through lavish dress and ornate design, epitomizing the Art Nouveau style.
Other plates from Maîtres de l'Affiche: