Louis Aubrun. "Main Building, International Exhibition. 1876. Fairmount Park, Philadelphia." Advertisement.
Philadelphia: Centennial Board of Finance, 1874. Published by Thomas Hunter. Tinted lithograph. Ca. 14 x 22 1/2. Two short, repaired tears at sides. Otherwise, excellent condition. Cf. Prints of Philadelphia: 230.
An advertising version of the Aubrun/Hunter view of the Main Building. This print has been modified to advertise for Newburger & Hochstadters, wholesale clothiers, 527 Market & 524 Commerce Street. The publicity generated by the Centennial Exhibition created advertising opportunities for local and national business. One form of advertising was for the name of a business to be printed on a print of the exhibition, which could then be given to clients. An interesting image of the Centennial and of American advertising.
This temporary structure was the largest building in the world when built, covering over 20 acres. It was located just in front of the Art Gallery, near the main entrance, and it housed the exhibits of the many nations that were participating in the Centennial.