Colton Philadelphia Advertisements
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Prints from George W. Colton's Colton's Atlas of America. New York: J.H. Colton and Company. [and] London: Trübner and Company, 1856. Copyright reads 1855. All in very good condition, except as noted.
In 1856, J.H. Colton & Co. issued a Philadelphia commercial edition of its Atlas of America, on the cover of which was stamped "Colton's Atlas with Business Cards of the Prominent Houses in Philadelphia. Commercial Edition." This was an atlas in which the Colton firm sold different size advertisements to be placed within the atlas, so that among the fine maps of North and South America which appeared in all their atlases, this version included numerous advertisements for Philadelphia firms. Most of these were single page advertisements with wood engraved illustrations, though a firm could pay more and get a single page "business card" illustrated in lithography or chromolithography, and some few larger businesses even purchased bigger, double page illustrations of their businesses. These are amongst the most interesting, decorative and rare trade ads of the period. These have become a rare and prized part of the history of Philadelphia prints. In the introduction to the atlas, the firm states that this edition of the atlas will be limited to one thousand copies, "and distributed gratuitously, for the interest of the advertisers therein, to leading Hotels and Steamers, throughout the country."
Single page lithographed advertisement:
- A. Hawley & Co. Perfumers and Chemists, No. 39 North Forth Street, Above Arch, Philadelphia." 16 x 13 1/4. Chromolithograph by Herline & Co. A colorful, decorative border surrounds the advertising text. $475
Single page wood engravings.
The following are full page, uncolored (except as noted) wood engravings published by A. J. Perkins in Philadelphia and printed by Henry B. Ashmead for inclusion in the Colton atlas. All of these advertisements show either products of the company and or a view of the office or factory. Each is approximately 16 x 12. Most have some soiling in margins and are somewhat time toned. Overall, very good condition
- "William R. Horstmann & Sons, Manufacturers and Importers, 233 Chestnut Street." A manufacturer of military goods and dress trimmings. Includes a view of the factory at Fifth and Cherry Streets. Backed with a Colton map of Pennsylvania. $145
- "Evans, Card, Job and Fancy Printing, Fourth Street below Chestnut." With view of the store front, on Fourth Street south of Chestnut, and a vignette of their printing machinery. $150
- "Sanson & Farrand, Builders' Foundry Willow Street above Twelfth." With images of cast iron columns, cornices, brackets, etc. $125
- "Cresson, Stuart & Peterson Spring Garden Stove and Hollow-Ware Foundry, Willow Street Rail Road above 13th, Philadelphia." With images of cook ware. $125
- "Great National Mail Route between the East and the West." With map showing the mail routes from New York to St. Louis, and including a listing of various railroad lines $150
- "Great Central Mail Route between the East and the West." With a map showing the route of the Pennsylvania Railroad from New York and Philadelphia to St. Louis. $150
- "Carhart's Patent Melodeons. 97, 99 and 101 East 23d Street, New York." With images of musical instruments with interior and exterior views of the factory. $150
- "Philadelphia Warming & Ventilating Ware House, Arnold & Wilson. 146 Walnut Street, Philadelphia." With images of furnaces and mantels. With light off-setting. $125
- "Thomas M. Cash's Philadelphia Railway Agency and General Supply Depot of all Articles Required by Railroad Companies. Nos. 12 and 14 Walnut Street, Philadelphia." A listing of goods with prices. $75
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